According to short-term rental market data company Key Data, there are 1,246 active short-term rental listings for Hendersonville, NC. Does yours stand out online? If not, you're missing the chance to generate bookings.
Instead of losing revenue and halting rental business growth, apply effective vacation rental marketing strategies. The right property marketing techniques will help you attract more guests. You can boost bookings and improve your ROI.
Not sure where to start? Read on for our vacation rental tips!
Upgrade the Property
An old, outdated, shabby vacation rental won't appeal to guests. Consider upgrading the property to help it stand out online. Effective rental property upgrades include:
- A porch swing
- Extra linens
- A barbecue or grill
- Improved the curb appeal
- Free wireless internet
- Luxury beauty items
- Sporting equipment
- Great outdoor spaces
- Kitchen appliances and snacks
- A coffee maker
- Streaming services
Consider the type of vacationer you're trying to reach. If you're appealing to families, leave kid-friendly games and snacks. To attract business professionals, mention your high-speed internet and office space.
Enhancing your vacation rental will boost the property value as these sought-after amenities will lead to more bookings. You can stand out from other rentals and maximize your income potential.
After making these upgrades, adjust your pricing strategy. Use dynamic pricing tools to set competitive rates based on demand and seasonality. For help, consult a property management company.
Vacation Listing Optimization
A detailed online listing can help you generate more bookings. For vacation listing optimization:
- Use location-specific keywords
- Choose bold language
- Write a strong headline
- Add a detailed description of the property
- Include high-quality photos and videos
- Add a list of amenities
- Include your contact information
- Add a compelling call to action
Use search engine optimization (SEO) to appear for more searches. Gaining more online visibility can lead to more bookings.
Invest in Holiday Rental Advertising
Use holiday rental advertising to direct more people to your online listing. You can create eye-catching, animated ads on Facebook Ads and Google Ads.
These platforms allow you to target audiences based on demographics. Specify your target audience to generate more online visibility and clicks.
Outsource for Rental Business Growth
Generating more five-star reviews can help your vacation rental stand out online. To improve guest experiences and generate reviews, hire a vacation rental management company. Their services may include:
- Holiday rental advertising
- Vacation listing optimization
- Cleaning
- Maintenance and inspections
- Check-in/check-out processes
- Guest coordination
- Accounting
Choosing a full-service property management company will save you time and increase your rental business growth. Rely on their services to operate more effectively and efficiently. With their help, you can gain a competitive advantage and ensure your success in today's market.
Apply Our Vacation Rental Marketing Strategies
Using these vacation rental marketing strategies effectively can take time. Instead, outsource to a property management company like PMI Blue Ridge.
Trust our commitment to adding value to your property through honesty, integrity, and community. We can develop a portfolio strategy to help you maximize your earning potential. Contact us now for a free rental analysis.
